Comment on Match Goes Free, Launches Down To World Dating Position by
Posted by sarahinfo on January 22, 2009
Andrew Chen has a solid article on profitable feemium sttartups about user acquisition, retention, lifetime value and much more. Added bonuq, xc viral marketing: When and why do apps “jump tje shark?
Dating sites that are successful live and die by these types of metrics. If youre not reviewing your stats every morning and talking to you team about how to improve your site to reduce friction in the conversion funnel, you are going to fail, plain and simple. Throwing more money at marketing wont do much if your site is difficult to use, calls to action are unclear or your branding is off message.
In coming weeks Ill be announcing partnerships with companies well-versed in marketing, SEO/SEM, technology and dating site development. Were all looking forward to providing dating site owners with the types of end-to-end solutions you need to make the most from your business. Stay tuned.
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